Recently, a certain Professional Fly Fishing Photo Journalist opined in Photography Bay about what it takes to “break into” commercial magazine photography. Here at Buster, we’re dedicated to bringing you the story behind the story and in what will surely be a breath of fresh air to our readers, our diligent backroom staff, who don’t get nearly the credit they should, deconstructed the interview to present you, fellow Americans, with an unvarnished view into the mind of one of our sport’s elite members, the Professional Fly Fishing Photojournalist.
As an introduction to our groundbreaking deconstruction techniques, here’s a side by side comparison of “What He Says” vs “What He Means”
He Said “What if you could have all the benefits, including international travel (for money), access to the best locations (for money) and the respect and praise of your peers, sometimes even for money, all while keeping your day job?”
He Means “What if you could have all the benefits, including international travel (on your dime up front and you might someday be re-imbursed if Wanda the afternoon receptionist Accounts Payable remembers your settlement voucher), access to the best locations (whatever exclusive “members only” club is being pimped in that month’s issue and the only reason you’re allowed in is because your doing a free advert for them) and constant backbiting and job poaching from your peers, sometimes even costing you the rent money, all the while still being able to say every night “can I start you off with some jalapeno sliders or onion rings?”
Now, onto the tip sheet, and please feel free to open up the spin doctored version on Photography Bay and marvel on what our dedicated research staff has uncovered.
1. Become an Expert on Something
My expertise is convincing people I am an expert and it helps pay my electric bill some months. I got my start by hotspotting small, easily pressured streams on the internet, and some editors suggested that by photographing them as well, I can get them overcrowded twice as fast.
2. Learn to Express yourself, preferably in writing
If you can’t do writing [this is a fantastic ironic statement, shouldn't it be "If you can't write"?] learn to express yourself visually. Find out what companies advertise in the rag you’re trying to get published in and drape yourself in their gear. Also, there are only two roads to getting that editor’s attention the very first time: you either impress him with the practicality of hiring you to perform a given task, or you blow him behind the dumpsters at the AFTA show.
3. Be willing to sacrifice artistic integrity to get the image that will work now
Many amateurs are unused to the pressures of needing an image by tomorrow and there are times you will have to “think fast” to get the rod’s logo in the shot and your photo may not be ideal, or even original, but you met the goal of commercial magazine photography- you kept the sponsors happy and the ad dollars flowing in.

4. Begin building an archive
The best and easiest way to satisfy a photo editor and get your first publication is to be able to immediately provide him with a host of on topic choices. This means you should have a minimum of 100 “grip and grins” and the easiest way to build up that store is to have your buddy catch one fish, then swap the fly out after each shot and change the angle slightly. I’ve done this, it works but make sure to use a fly selection that “pops”. Also useful is what I call the “Red Shirt Brigades” because nothing sells copy faster than a grip and grin or casting shot with an angler in a red shirt.

5. Know what the editor will want before he does
Magazines are cyclical, predictable and reject anything that is fresh and original. Look at past issues and try to recreate shot for shot what has been done before. This is all you really need to know.


6. Get Noticed
Build a website, participate in online forums and post your work. Remember, you’re whoring yourself out and get struttin’ cause Mr Franklin is lonely. Remember though, to keep it bland, safe and non-controversial, you don’t want to stand out too much and frighten subscribers or advertisers. Never take a stand on something because you don’t know who your prospective editors will be. Maybe you’ll get that big money call from Northern Dynasty for a propaganda job on how open pit mining improves habitat and you sure don’t want some informed, enraged attack on your new corporate overlords lurking out there on the internet.
Also by having a website with your own forum, you can troll for info from your members, then pass it off that you are the expert. You need to become the Ryan Seacrest of your chosen field.
7. Be Acceptable
Be safe, be boring, take no risk, and leave your teeth in a glass on the nightstand.
8. Use realistic equipment
Blah, Blah, Blah
9. Be professional
When you do get that first email or phone call, avoid acting like a big shot, because you’re not the Becks. The editor knows this. He knows you’d probably work for free and suck his cock for your first publication and that’s the attitude you need to get by in this business.
10. Never miss a deadline
I’m really just stating the obvious, but that’s the point of dead tree corporate media.