Pardon the blatant industry shill here, but a few of the signature tiers are friends with a few of us and we’d be better off in the grand scheme of wallet health if they were getting paid more so they could buy their own breakfast burritos. Plus, in all honesty, we know the dudes who did it and frequently use Idywilde’s owner Zach for free gas to the river. Zach always rolls with a Jetboil and makes you coffee and noodle soup and stuff while fishing. Class act, that one, and one hell of a stick on any steelhead river.

Anyway, the new site’s pretty sweet, which you’ll immediately realize when you check it out, has cool bios of the tiers, a killer blog that’s bound to get even better as Zach finds his “voice” and you can sign up to get photo collage emails that feature Brian O’Keefe’s latest photos and exploits. We consider that in itself pretty worthy because Brian ends up in places we’ll pretty much never, ever see, yet we do not hate him for this. Point your pupils there, if you’ve got some time.

And dig this toad as proof he can fish: Zach “The German” Mertens with his gameface/I-must-break-you look and one hell of a fucking January steelhead. And no, this is not a BC fish:

This entry was posted on Monday, February 8th, 2010 at 11:16 am and is filed under arriving in style, Friends of Buster, Flies: Badass. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.