There seems to have been a fair bit of righteous indignation evidenced on less-worthy blogs out there recently over the introduction of Idylwilde’s new bobber, the “Sindicator.” Let’s start by getting one thing straight – we’re hard pressed to think of a more ridiculous thing to get your panties in a twist about than the “intellectual property rights” of a friggin’ bobber. I mean, what more evidence do you need that you are a pathetic dork who needs to get a life? Put down your role-playing dice and go wet a line for chrissakes.
And, normally, we’d be perfectly happy to stay out of something as utterly ruh-tarded as this and let it pass. But there’s one thing about it all that finally prompted us to put on our due diligence hats - you see, in all this teeth-gnashing and general uppity-ness and rush to snap judgment, no one seems to have thought about actually talking to Idylwilde and getting their side of the story. Radical idea, eh? Naw, far better to simply milk the melodrama and watch your coveted hit count go through the roof, right?
Enough. As loyal Buster readers have come to expect from the best info-tainment source on the planet, we decided to once again differentiate ourselves from the competition by getting off our lazy, blogging asses and going straight to the source to talk to Zach Mertens, Proprietor and Chief Instigator of Idylwilde:
1) Seems like you’ve been taking a few hits lately over how awesome Sindicators make the user in this whole drama surrounding BobberGate 2010. First off, how did you find yourself in the trapped air business anyway?
Yeah, I have been a target recently. There are some people that seem pretty fired up about their bobber brands these days. Unfortunately no one has “reported” on why Sindicators have arrived in the market place. You are the 1st publication of any kind that had contacted me and asked why Idylwilde made this decision.

It all started when I contacted the Brian at Westwater products about 2 years ago now, to see if Idylwilde could become a distributer of his Thingamabobbers. At the time Idylwilde offered a couple different kinds of poly indicators and it seemed like Thingamabobbers would be a nice compliment to the existing line.Brian was very enthusiastic about being associated with the Idylwilde brand and being able to leverage my rep. network to increase his distribution with the pro-shops. I made it clear that I was not willing to invest in the distribution of his product if he intended to also make my 3 main competitors distributors as well. Brian agreed and we struck a handshake deal that Idywlilde would have the Thingamabobber distribution based on Westwater not selling to the agreed upon 3 competitors of mine. For all practical purposes an exclusive distribution for Fly Companies.
The business relationship seemed to be going along fine. Dealers liked it because they could call up to order flies and get their bobbers refilled without having to make a call to yet another vendor. Our reps were getting more placement and things seemed like they were on the upswing with our partnership. This past summer, just as I was about to go to print with my catalog, I was told that Westwater products had struck a deal with one of my competitors. The deal was that the competitor would help finance a new mold for a smaller Thingamabobber that would more easily be tied onto a fly directly. (At this time Dreamcast flies was taking existing sizes and tying them on hopper patterns and such).
As you can imagine I was extremely surprised to hear about this new deal being made behind my back. My first reaction was to call Brian and he in fact confirmed that he had made this deal with a competitor of mine. His argument to me was that he was not extending Thingamabobber distribution to this other company but rather striking a deal for a “fly tying component”. So Thingamabobbers that are on flies were apparently not part of the deal. Seems like he forgot that his current partner was a fly company. I could no longer trust the relationship and the fact that Brian wanted to “honor” his deal already made with my competitor led me to the decision to discontinue moving forward as partner in business with Westwater.
Brian to the end felt there was no conflict of interest or violation of our agreement. He wanted Idylwilde to continue to carry the Thingamabobbber and asked what it would take for me to keep going. I responded that I would might consider keeping his product in my catalog if he would be willing to make all Thingamabobbers available to us (meaning the new smaller size). He needed time to pray on that decision. After a few days of (I assume praying) he called me back and said that he would not be willing to go back on his word / agreement with my competitor and that was it.
In the end it was Westwater that went behind Idylwilde’s back and created his own problem. Had he not done that Idylwilde would happily be going along honoring the original agreement and we wouldn’t be having this conversation. In the process of distributing Westwater products I had killed the sales of my existing indicators. My dealers also found other sources for the product could not be depended on to have them in stock. At that point Idylwilde threw all of our R & D sources at bringing to market our own trapped air technology.
2) I’m guessing that, being the professional company which Idywilde is, there was plenty of research that went into whether your ground-breaking trapped air technology would violate any existing patents and/or the Geneva Convention and/or any other longstanding international treaties. For our well-traveled audience, are there any particular countries that they should be aware of, within which this new level of awesomeness may violate customs regulations or be considered an illegal weapon?
Countries where being awesome is frowned upon will most likely bar the import of Sindicators; this would apply to most communist or totalitarian states. Kim Jung Il would not want visitors to his country to be awesome.
So your readers might want to keep that in mind as they prepare for their next fishing trip.As most people are aware, packaging on Westwaters product said “patent pending” on them. Our legal consul looked up the patent and found that the US government had soundly rejected Westwater’s claim of a patent based on the fact that they had not invented anything. The fly fishing public was already attaching indicators through a hole and then inserting the indicators through the bight created by doubling over the line. Bobbers were invented long ago so no luck there. In fact if you look at any large boat that anchors up they use a trapped air device with a loop just like the Sindicators.
3) At the end of the day, do you think that bobbers are really at the root of the drama here, or is this really about certain petty personalities being intimidated by the whole new level of awesomeness that the Sindicator represents?
The latter. I mean who wouldn’t be intimidated by a competing product that made the customer more awesome?

There are a couple things at play here that I believe have caused this ruckus. People that broke the story wanted to create a conflict for entertainment purposes. There was no attempt on anyone’s part to collect any facts before they declared Idylwilde guilty. Friends loyal to Westwater feel that Idylwilde is some huge corporation and have framed this as a, “David v. Goliath” type thing. Unfortunately Idylwilde is not some huge corporation or else I would be off fishing somewhere and logging in to check my bank balance every day and would have one of my minions conducting this interview.
So in the end I think it is fear of competition that has created such anger. I don’t see what the big deal is. If a dealer or consumer wants to support Westwater products then they should. No one is putting a gun to anyone’s head saying, “Sindicators are here now, if you don’t make your customers awesome we will shoot you.” It’s a free market economy buy and support what you want.
4) Any last words for the drama queens out there?
I have a list of unique Idylwilde flies that we brought to the market place that are now being tied by competing companies. Where are the drama queens when Idylwilde product is copied? I don’t spend a lot of time losing sleep over it because dealers support us based on the quality of the flies we deliver and the dependable fill of their pre-season orders.
Figured the guys at Westwater might be a little bummed to have some competition after so many years of having it to themselves. The rest of it I think is a big joke, as no matter how you frame the side you are on, it still just comes down to “fighting about a bobber.”
Me, I don’t have any energy around fighting about bobbers with fly fisherman. My energy and time is better spent figuring out other ways to make my dealers, and the consumers who use my products more awesome!

And there you have it, sports fans. Now how about you go put all that pent up energy into saving native steelhead and trout and healthy watersheds instead? K? Thx.